Book Read : “Creative Confidence by Tom & David Kelley”

Flip (From Design Thinking to Creative Confidence)

  1. Approaching challenges from a human perspective (empathy) can yield some of the richest opportunities for change.
  2. Every innovation program has 3 factors to balance — Technical (feasible), Business (viable) & People (desirable)
  3. Design Driven Innovation — a.)Inspiration : Connecting with the needs, desires & motivations of real people helps to inspire and provoke fresh ideas. b.) Synthesis : Turn your research into actionable frameworks & principles. c.) Ideation & Experimentation : Generate countless ideas & consider many divergent options. Rapid prototyping of the most promising ones to as much feedback as possible. d.) Implementation : Before rolling out, refine the design & have a roadmap to the marketplace.

Dare (From Fear to Courage)

  1. Fear of failure holds us back from learning all sorts of new skills, from taking on risks & from tackling new challenges. Mistakes are a part of the learning process.
  2. Overcoming fear of customer interviews — a.) Online forums b.) Try your own customer service c.) Talk with experts (customer care rep.) d.) Play detective in pursuit of insight e.) Talk to customers
  3. Relentless practice creates a database of experience that you can draw upon to make more enlightened choices.
  4. Let go of comparison — When people are insecure, they are not at their best.
  5. Sketching People — How you can draw almost anything with 5 simple shapes — line, circle, square, triangle & blob.
Illustration by Dan Roam

6. Creativity, far from requiring rare gifts & skills, depends on how you can develop & build on the skills, talents & beliefs.

Spark (From Blank page to Insight)

How to cultivate a creative spark —

  1. Choose to be creative
  2. Think like a traveler — look at your surroundings with a fresh pair of eyes
  3. Engage in relaxed attention — allow the mind to make connections between seemingly unrelated data
  4. Empathize with your end user
  5. Do observations in the field
  6. Ask questions starting with a “why”
  7. Reframe challenges — sometimes reframing the question helps
  8. Build a creative support network

Leap (From Planning to Action)

  1. Have a DO SOMETHING Mindset, you should scripts of your own life, keep a bug list to find creative opportunities
  2. Stop planning & start acting
  3. It’s hard to be the best right away, so commit to rapid & continuous improvements. Action catalysts — get help, create peer pressure, gather an audience, do a bad job initially to get something out there, lower the stakes
  4. Sometimes using constraints helps — 1. tackle a doable part of the problem, narrow the goal, create a milestone
  5. Prototyping which could be as simple as a quick video, story boarding

Seek (From Duty to Passion)

  1. You should be able to feel passion, purpose & meaning in whatever you do
  2. Whether you see your work as a job, a career or a calling depends on how you perceive it, not necessarily upon the nature of the profession itself
  3. What matters most about your career or position is not the value others put on it. It’s how you you view your job. It’s about your dream, your passion — your calling
  4. When people go for the heart — when they seek out passion in their work — they can tap into and unleash inner reserves of energy & enthusiasm
  5. Try to identify the things that bring you happiness & fulfillment. Look for ways to incorporate more of those things in your life whether it’s helping others. reading a book or taking a cooking class.
  6. Take the time to ask yourself each day. “When was I at my best?” or “When was work most rewarding”. It can help point you towards roles & activities that will enrich your work & reveal what gives you the greatest pleasure or fulfillment.
  7. If you want to transform your life from mere duty to passion, you have to realize that your current situation is not the only option open. You change how you live & how you work. Don’t be afraid to try and fail. The worst thing is not trying at all.

Team (Creatively Confident Groups)

  1. Sometimes inorder to unlock your own creative potential, some changes require teamwork — the right combination of leadership, glass root activism & trained innovation coaches who can guide others in the company
  2. Karaoke Confidence — Make it safe to participate & engage in creative action, refrain from cutting off the flow of ideas
  3. Gathering diverse minds together can be particularly valuable — know each other’s strengths, leverage diversity, get personal, have a good non work relationship too, craft your team experience in advance & have fun!
  4. When you deeply believe in creativity, you should weave it into the company culture

Move (Creative Confidence to Go)

Techniques to help you get started

  1. Push yourself to think divergently & creatively — MindMap
  2. Increase your creative output — When you have an idea or observe something different, make a note of it. Keep a notebook handy
  3. Jump-start on a Ideation session — Get your creative muscles warmed up e.g. 30 circles exercise
  4. Learn from observing human behavior — Empathy maps (Say, Do, Think & Feel..draw conclusions)
  5. Encourage & accept constructive feedback — Ask questions starting with I Like/I Wish
  6. Warming up a group — Speed Dating
  7. Eliminate hierarchy to improve idea flow
  8. Look beyond a narrow definition of your offering & consider the customer’s total experience
  9. Define a problem to work upon — Dream/Gripe sessions
  10. Cycle quickly

Next (Embrace Creative Confidence)

In a nutshell — Search for the big easy, Experiment with experiences, Surround yourself with a supportive network, Explore Open Innovation Communities, Embrace Continuous Learning, Start Designing your Life.