Book Read : “Creative Confidence by Tom & David Kelley”
Flip (From Design Thinking to Creative Confidence)
- Approaching challenges from a human perspective (empathy) can yield some of the richest opportunities for change.
- Every innovation program has 3 factors to balance — Technical (feasible), Business (viable) & People (desirable)
- Design Driven Innovation — a.)Inspiration : Connecting with the needs, desires & motivations of real people helps to inspire and provoke fresh ideas. b.) Synthesis : Turn your research into actionable frameworks & principles. c.) Ideation & Experimentation : Generate countless ideas & consider many divergent options. Rapid prototyping of the most promising ones to as much feedback as possible. d.) Implementation : Before rolling out, refine the design & have a roadmap to the marketplace.
Dare (From Fear to Courage)
- Fear of failure holds us back from learning all sorts of new skills, from taking on risks & from tackling new challenges. Mistakes are a part of the learning process.
- Overcoming fear of customer interviews — a.) Online forums b.) Try your own customer service c.) Talk with experts (customer care rep.) d.) Play detective in pursuit of insight e.) Talk to customers
- Relentless practice creates a database of experience that you can draw upon to make more enlightened choices.
- Let go of comparison — When people are insecure, they are not at their best.
- Sketching People — How you can draw almost anything with 5 simple shapes — line, circle, square, triangle & blob.
6. Creativity, far from requiring rare gifts & skills, depends on how you can develop & build on the skills, talents & beliefs.
Spark (From Blank page to Insight)
How to cultivate a creative spark —
- Choose to be creative
- Think like a traveler — look at your surroundings with a fresh pair of eyes
- Engage in relaxed attention — allow the mind to make connections between seemingly unrelated data
- Empathize with your end user
- Do observations in the field
- Ask questions starting with a “why”
- Reframe challenges — sometimes reframing the question helps
- Build a creative support network
Leap (From Planning to Action)
- Have a DO SOMETHING Mindset, you should scripts of your own life, keep a bug list to find creative opportunities
- Stop planning & start acting
- It’s hard to be the best right away, so commit to rapid & continuous improvements. Action catalysts — get help, create peer pressure, gather an audience, do a bad job initially to get something out there, lower the stakes
- Sometimes using constraints helps — 1. tackle a doable part of the problem, narrow the goal, create a milestone
- Prototyping which could be as simple as a quick video, story boarding
Seek (From Duty to Passion)
- You should be able to feel passion, purpose & meaning in whatever you do
- Whether you see your work as a job, a career or a calling depends on how you perceive it, not necessarily upon the nature of the profession itself
- What matters most about your career or position is not the value others put on it. It’s how you you view your job. It’s about your dream, your passion — your calling
- When people go for the heart — when they seek out passion in their work — they can tap into and unleash inner reserves of energy & enthusiasm
- Try to identify the things that bring you happiness & fulfillment. Look for ways to incorporate more of those things in your life whether it’s helping others. reading a book or taking a cooking class.
- Take the time to ask yourself each day. “When was I at my best?” or “When was work most rewarding”. It can help point you towards roles & activities that will enrich your work & reveal what gives you the greatest pleasure or fulfillment.
- If you want to transform your life from mere duty to passion, you have to realize that your current situation is not the only option open. You change how you live & how you work. Don’t be afraid to try and fail. The worst thing is not trying at all.
Team (Creatively Confident Groups)
- Sometimes inorder to unlock your own creative potential, some changes require teamwork — the right combination of leadership, glass root activism & trained innovation coaches who can guide others in the company
- Karaoke Confidence — Make it safe to participate & engage in creative action, refrain from cutting off the flow of ideas
- Gathering diverse minds together can be particularly valuable — know each other’s strengths, leverage diversity, get personal, have a good non work relationship too, craft your team experience in advance & have fun!
- When you deeply believe in creativity, you should weave it into the company culture
Move (Creative Confidence to Go)
Techniques to help you get started
- Push yourself to think divergently & creatively — MindMap
- Increase your creative output — When you have an idea or observe something different, make a note of it. Keep a notebook handy
- Jump-start on a Ideation session — Get your creative muscles warmed up e.g. 30 circles exercise
- Learn from observing human behavior — Empathy maps (Say, Do, Think & Feel..draw conclusions)
- Encourage & accept constructive feedback — Ask questions starting with I Like/I Wish
- Warming up a group — Speed Dating
- Eliminate hierarchy to improve idea flow
- Look beyond a narrow definition of your offering & consider the customer’s total experience
- Define a problem to work upon — Dream/Gripe sessions
- Cycle quickly
Next (Embrace Creative Confidence)
In a nutshell — Search for the big easy, Experiment with experiences, Surround yourself with a supportive network, Explore Open Innovation Communities, Embrace Continuous Learning, Start Designing your Life.