A Woolly Alternative

There is an ancient fabric out there that we all know about that is vastly underrated.

This fabric has a reputation for being rugged, thick and heavy.

But did you know? That this fabric is capable of so much more than what we have been informed.

If you are still wondering what fabric I could possibly talking about by now ... I am talking about wool.


Let’s keep this short and sweet. The clothing industry is the second largest polluter in the world… second only to oil! Fast-fashion and cheap fabrics (i.e. cotton and acrylic fabrics) have made the life span of clothes very short. The average person owns 14 articles of clothing at one time and as crazy as this may sound this is the most in human history. We donate our clothes with the assumption that they will be reused or used by the less fortunate. However, this isn’t the case since only 10% of our donated clothes are up to standard for second hand use, and the rest are all thrown to the pits. Now do you understand the problem? Mother nature isn’t too fond of our new habits.


MERINO WOOL! As you can see to my left Jesus gets it!

On a more serious note, merino wool is a natural fibre that can change the clothing industry, while at the same time getting rid of any bad stereotypes we have wrongly placed on wool.

Adding merino wool staples to our wardrobe is a positive alternative to the cheap fast-fashion we all have been and are currently guilty of.

Here are ten benefits of merino wool:

  1. Natural — Wool is grown year-round by Australia’s 71 million sheep.
  2. Biodegradable — Wool fibres will naturally decompose in soil in a matter of years, replenishing the soil with nutrients.
  3. Renewable — Every year Australian sheep produce a new fleece.
  4. Soft — unlike coarser wools, merino wool is extremely fine, making the fabric feel more soft and luxurious.
  5. Breathable — Merino wool fibres can absorb significantly larger quantities of moisture vapour than cotton. For those who sweat merino wool the answer!
  6. Warm and cool — Compared to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot. Making it an ideal all-season fabric.
  7. Machine Friendly — Modern innovations mean many Merino wool garments can now be machine-washed and gently tumble dried. Which means no more question like ‘How do I wash wool?’
  8. Stain Resistant — Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. Lint and dust are also not a problem as merino wool doesn’t generate static.
  9. Anti-Wrinkle — At microscopic level, each Merino wool fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino wool garments a natural resistance to wrinkles.
  10. Odor Resident — Merino wool absorbs moisture vapour which means less sweat on your body. Less sweat means less odour molecules, which are only released upon washing.


Merino wool is an amazing fabric alternative. By spreading more awareness on the plights of the fashion industry supply chain, we can get people to think twice. I know I have, may this article will get you to start asking questions too.