Kobi SalinasIs Your Product Ready for Product-Led Growth (PLG)?Product-Led Growth (PLG) is a strategy where the product itself drives customer acquisition, activation, and expansion. It’s about letting…Aug 8Aug 8
Kobi SalinasinBootcamp‘Sell Me This Pen’ Challenge — Why Product Managers Need to be Great SalespeopleAs a product manager, you are responsible for creating products that solve problems for customers and drive business growth. However, even…Mar 5, 2023Mar 5, 2023
Kobi SalinasinBootcampEffective User Stories vs. The Risks of Ineffective User StoriesDevelopers must comprehend the requirements of their users before creating software or applications. Crafting impactful user stories is one…Feb 26, 2023Feb 26, 2023
Kobi SalinasTop 10 Must-Read Books for Junior Product ManagersIf you’re a junior product manager, you know it’s important to continue learning and growing your skillset in order to excel in your role…Feb 26, 2023Feb 26, 2023
Kobi SalinasMaking Your Users the MVP: B2C User Testing Tips That Will Score BigWhen it comes to developing successful products, understanding the needs and behaviors of your target users is critical. User testing is a…Feb 20, 2023Feb 20, 2023
Kobi SalinasinBootcampThe Power of User Psychology in UX Design: Understanding Your Audience for Better Product…User experience (UX) design is all about creating products that meet the needs and expectations of your target audience. But to truly…Feb 20, 2023Feb 20, 2023
Kobi SalinasMy Top 5 Product Tips to Myself — RetrospectiveLooking backward on 2021, made me think of these top 5 notes to myself. Everything was written from failures and success, wrong…Jan 20, 2022Jan 20, 2022
Kobi SalinasinNatural IntelligenceWhat I Learned About Product & Marketing During COVID-19Just like many organizations out there, Natural Intelligence, a world leader in online consumer comparison marketplaces, has had to adjust…Jul 12, 2020Jul 12, 2020
Kobi SalinasWhat is “Corona Manager” and Why Leadership changes every dayWe all writing history, but we are not aware of it. Growing as a manager in the company I work for, changes my perspective on leadership…Apr 20, 2020Apr 20, 2020
Kobi SalinasProduct and Marketing Tips to Win the CoronaMany organizations are suffering from the Corona impact these days. As managers, we need to adjust our day to day, act quickly, and learn…Mar 17, 2020Mar 17, 2020