Why Your Small Business Website Needs Links

While how much influence links have on SEO is always up for debate. With that being said, the important thing to remember is that all small business SEO starts with having a good foundation of website optimization and properly structured on-page elements.

After you’ve taken care of those, it’s important to look at ways to proactively improve your website’s link profile. Many business owners often ask, Why are links important to a website?, one of the best explanations for why links are important comes from Moz.com:

Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can decide if they feel a page is of sufficient quality to be ranked well for relevant keywords…when search engines are deciding this, they do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.

Just How Important Are Links?

Below is a graph from a recent study conducted by the team at ahrefs. It was titled, On Page SEO in 2016: A (2M Keyword) Data Driven Analysis. According to their research, backlinks play a very important part in search engine optimization.

AHrefs Study

While they’re are plenty of other studies that have found less of a correlation between backlinks and SEO, there are none I’ve ever heard of where a website with no links received any sort of noticeable traffic.

If you want your website to have any chance of generating leads and traffic from organic search, then building a good link profile is essential. Some places to begin your search for links should include looking everywhere from your national trade associations to other local websites.

5 places to Get Quality Links to Your Website

  1. Chamber of Commerce & Trade Associations
  2. Local Business Directories & Review Sites
  3. Subscribe to HARO
  4. Sponsor a Local Event with a Website
  5. Offer a Scholarship

Post originally appeared on Small Business Website Advice Blog as: Why Links Are Important For Your Small Business Website