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Kevin O'Donnell
Kevin O'Donnell

Kevin O'Donnell

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Kevin O'Donnell
Kevin O'Donnell
Sep 26, 2017 · 2 min read

Polite Protests

I’m surprised at how many expert opinions about Nielsen ratings I am hearing. I am also surprised at how many people who are really familiar with Nielsen ratings are expressing those opinions — that is to say none. Marketing analytics and audience measurement is a grim science, more cold blooded…