Another significant roadblock that is often overlooked is the incumbent fiber provider for rural regions. It’s not always a major telco. Many times rural communities will have fiber running through them, or at least nearby, but when they try to set-up agreements with those fiber carriers they find that the price structure for their area is 10x that of urban communities. POP access, transport, and bandwidth are all much more expensive in rural communities, making it much harder for new small business to develop or to attract manufacturing that relies on fiber connectivity. Many areas could be serviced by startup WISP’s, but the cost of doing business is too high for them to be profitable.