Smart Nudges
Adam Hill
31

Interesting thinking about how the IoT can moderate and influence our behaviour. But I don’t think what you describe are, strictly speaking, nudges. Hiding options obviously limits choice, and charging more for stuff you shouldn’t be eating is clearly imposing a material cost – both are anathema to what nudges really are: changes in choice architecture that do not eliminate or materially penalize the ‘bad’ options.

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