Aligning marketing, sales, and customer success operations

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Photo by You X Ventures on Unsplash

With the increasing innovation sprint in the field of marketing, sales, and customer success operations, many companies worldwide have recognised that working in silos is not the way to go. Silo mentality is the unwillingness to share information or knowledge between employees or across different departments within a company. These silos can create low morale, negatively impact workflows, and ultimately adversely affect the customer experience.

“A silo mentality is a reluctance to share information with employees of different divisions in the same company. This attitude is seen as reducing the organization’s efficiency and, at worst, contributing to a damaged corporate culture.” …

Tips and Tricks for Working From Home With Your Startup Team

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In the past year, the COVID-19 virus has changed the way we work. Working from home and using online communication and task management tools for keeping your efficiency high has become the norm. However, working from home is not a new concept. In medieval times, working from home was the way to go. The modern office is a more recent human invention, starting later in history. In this article, we discover how to modern office came to be. Next to that, we predict how the current COVID-19 crisis redefined the way we work in offices. …

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The case of Dutch local player Videoland

1. Company introduction

Videoland was founded in 1984 by Nico Broersen and Gerard van Stijn. The company started out as a Dutch retail chain of physical video rental stores (Entertainment Business, 2020). Since 2010, Videoland has started Videoland on Demand. Video on Demand is a media platform that allows people to watch unlimited series and films without any commercials, at any time. Soon, more competitors followed with a Video on Demand platform. Consequently, Videoland closed its physical stores and shifted its total focus on the Videoland platform. Since 2015, the Videoland on Demand platform has been part of RTL Group. RTL Group is an established media company that is active in various European countries (van Dongen, 2019). The core transaction of the current Videoland platform is between media producers (content creators) and people that want to watch media (viewers). …

Jack of all trades
Jack of all trades

A Jack of all trades is someone that is sometimes referred to via synonyms like Multipotentialites, Homo Universalis, Generalists, Multi-skilled people or Handymen. This article wishes to discuss the pros and cons of generalists versus specialists. Next to that, the article introduces T-shaped skillsets.

What is the definition of a jack of all trades?
Like the paragraph above already explained, the term “jack of all trades” has many synonyms. All synonyms refer to a person that is skilled in many fields. The term is used a lot in the following full quote:

Jack of all trades, Master on none

The quote refers to the dilemma of learning different skills to become more well-rounded or becoming a specialist that is an expert in one specific field. The term is used a lot in business, which will be the main focus of this article. However, to get a more complete picture of the meaning of the term “jack of all trades”, let’s first give some more…

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Recently, I read an interesting paper by one of the big futurologists of our time, Paul Saffo. If you want to know more about this topic, read some of his work! What I found interesting about his work, is that it gives an honest assessment of what can be predicted and what can not. In a world full of fake-experts and people that believe they know what the future brings, I feel we need to take a step back and look at what effective forecasting really is. Let’s dive into it!

The goal of forecasting is not to predict the future but to tell you what you need to know to take meaningful action in the present. …

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Maximizing personal productivity is the goal of many people. Whether it is at work or in your leisure time, doing more in less time is preferable. However, in this new era of Information Technology, there are many personal productivity tools, apps and software programs that can help you along the way. These tools are either paid or free of use. In this article, we will dive into the use of personal productivity software, and give you several tools to get started!

What does personal productivity mean?
There are several different definitions of personal productivity. First, let’s discover the term productivity. …

About

Koen Vegter

On a mission to make people more Futures Literate. Learn more at: www.longtermacademy.com

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