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Awesome article . “Cultute is how teams behave when you are not around” . Many founders fail to understand the importance of culture and how it can impact the growth once you have nailed down the early adopters. And the problem is not only with startups , even established companies are failing to understand their culture and not doing what is required to fix it.

When a company’s culture is aligned to its strategy and values, it attracts those who feel comfortable in that culture, which in turn helps companies to motivate people, typically leading to a high level of engagement – and performance.

Yet, in a 2016 survey of more than 7,000 executives, only 12% of companies surveyed believe they truly understand their culture, while 46% reported that they are prepared to tackle the engagement challenge1.(Source -Bersin by Deloite)