Very interesting experience.
Vittorio Banfi

It really depends on your goal. For Swelly, we looked at a lot of data and drove users to the most successful user experience. NearGroup’s onboarding was more artistic, its focus was emotional.

As for testing… always be testing. These onboardings need to be constantly updated and segmented so each user group gets the message they are most likely to respond to.

Like what you read? Give Stefan Kojouharov a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.