We continue with the last 5 rules of the Usability Heuristic Analysis.

You can read the first 5 rules in The 10 Heuristic Analysis rules that drive user-friendly products — Part 1

6. Recognition rather than recall

Minimize the user’s memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

It is common nowadays to show all the available tasks or features of an app during a new user’s onboarding… and then never again.

What if…


Tip: A guide for product developers, owners and designers alike.

A usability heuristics analysis is a fast and reliable method to check the usability of your product. It consists of 10 rules/checks to measure your product or feature against.

It can help guide future user research and give you the first potential pain points you need to look into.

The following article will touch on one of the most common usability heuristics; Jacob Nielsen’s 10 general principles for interaction design.

With real-world examples (some digital, some not) to show you how these 10 checks, can help you in your…


In the first segment we had a look at what most airlines are doing wrong (or half-right) and how they tend to approach booking forms.

In this part we will lay down what elements we need for an MDP (Minimum Delightful Product) version of an accessible booking form.

Apart from past experience and user research I plan on writing my shopping list taking a few hints from the following sources:


Working in UX has ruined me.

Like a weathered chef that can no longer enjoy a meal at his neighbourhood’s local diner. He can tell if the fish is fresh, how he would get the potatoes crispier or how much oregano he would use on the chicken. Meanwhile, everyone around him is munching away in joy and drinking their milkshakes.

In a similar way I can no longer enjoy browsing. My mind immediately sees things the average user wouldn’t even care about. Contrast, typography, accessibility. Visiting a website is no longer a subconscious task for me. I can no longer…

Socrates Kolios

Interface and User Experience Designer. Loves anything that comes in neon colours.

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