Feminine Hygiene Products Market Size Business Opportunities, Share Report, Size, Regional Analysis and Global Forecast to 2033

Komal Sah
2 min readMay 8, 2023

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During the projected period, the of feminine hygiene products market is expected to grow at a CAGR of 7.1%. The feminine hygiene products market size is expected to grow from US$ 31.6 billion in 2023 to US$ 62.7 billion by 2033.

Sales of feminine hygiene products will be driven in the upcoming years by government measures to increase awareness of women’s health and menstrual hygiene, as well as brand consolidation plans by top manufacturers and women’s acceptance of modern lifestyles.

Females make up around 49% of the world’s population, and almost 65% of them are between the ages of 15 and 65, which presents a large growth opportunity for companies that manufacture feminine hygiene products. Through numerous awareness campaigns and financial support for initiatives covering a variety of subjects, including as menstruation, puberty, and the advantages of using hygiene products, government organisations are giving women’s health and hygiene high priority.

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Government agencies around the world provide sanitation kits to girls enrolled in public high schools and colleges in rural parts in developing countries. For instance, the Department of Education in KwaZulu-Natal (KZN) in South Africa committed 50 million in 2017 to provide sanitary products to the region’s various schools.

Additionally, the rising female populations in India, Ghana, and Nigeria present lucrative opportunities for the industry. To address disposal concerns, reusable menstrual cups made of medical grade silicone or latex have been introduced, lasting up to five years and costing between US$ 20 and US$ 50 per pack. Such innovative products are expected to drive market growth.

Key Takeaways from Feminine Hygiene Products Market Study

· The United States accounts for more than 86% of North America’s overall value share.

· The industry is expected to expand at a rate of 8.4% by 2033.

· China’s market for feminine hygiene products is developing at a 7.7% CAGR and is expected to account for 82% of the East Asian market by 2033.

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Who is Winning?

Some of the leading manufacturers of the feminine hygiene products market are focusing on mergers and acquisitions for global expansion. Thus, enhancing their market presence.

The key market players covered by FMI include Procter and Gamble, Johnson and Johnson, the Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Sanofi S.A, Lil-lets UK Limited, Ontex, Unicharm Corporation, Diva International Inc., and Edgewell Personal Care.

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