Hopefully also that if you want to read to a lengthy response and you want to go back, you at least jump to the place one page where you left…. not the top of the story.
If you had advertising (kuddos you don’t) — then the Twilluminati would say that you did this solely to boost ‘time spent’ on your platform in order to sell more advertisers. The only reason they are not saying this is because you don’t. Which proves another point: not always is the most commercial viable reason the real one — often it’s plain ‘we hadn’t thought of that’.