How building for accessibility helps companies succeed

Woman with a hearing disability reads an audio transcript on her smartphone.
Woman with a hearing disability reads an audio transcript on her smartphone.

Inclusive design can improve the lives of millions of people. And it has the power to make your products more successful, too. Yet inclusive design is rarely given the attention it deserves. Stakeholders often don’t see its value or don’t invest in it early enough.

So it’s time for some inspiration. Here are 7 ways inclusive design helps businesses succeed along with their users.

Reach a huge market

Over one billion people in the world live with a disability, according to the World Health Organization. Including their friends and family, that’s a market estimated to value around $8 trillion. …

Currently, I’m a product designer in a $14 billion company that focuses on food delivery, transportation and payment services across 8 countries in South East Asia. For the past few quarters, my team and I have been working towards more delightful Customer Support Experience (CSE).

The difference between companies that grow and those that don’t is retention. The more customers you can keep and continue to sell to, the more likely you are to achieve your business goals. Undoubtedly, one of the best ways to stand out and leave competitors behind is by providing an excellent CSE.

According to Esteban…

Key points (aka Tl; Dr)

  • Every UX problem’s different and the golden rule’s that there are no golden rules. Great design is a result of many factors — and unfortunately only a few are within designers’ control.
  • Design works best when the approach is iterative. I use five distinct parts to guide me through the process: Identifying usability problems > Objectives & hypotheses > Method > Usability testing > Findings.
  • I focus on what areas i should test, discover why the design causes issues, and finally how I can solve those problems.

According to the Global Startup Ecosystem Report and Ranking 2017 Singapore has been…

Konrad Marzec

Product Designer at Indeed

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