Design Disruptors Analysis/Audit

  • Agree/Disagree? (Broad strokes)

Agree: I thought excellent examples of companies, products, processes were used to describe what design is/should be. Also I enjoyed that there were broad definitions of design like the ones at the beginning of the movie (the long stream of quotable sayings from several people), as well as specific examples to illustrate what those principles might look like in action.

Disagree: The same video clip of Silicon Valley shown multiple times was kind of annoying. We get that it’s a tech hub. What about the aspiring and practicing designers in the rest of the world?

  • What new things did you learn about UX Design?

Sometimes design solves a problem so naturally that people immediately hop on board, like the Lyft app. Other times, future-thinking design rocks the boat of old designs that people had become accustomed to, like when Facebook moved everyone to the Timeline setup, seeing mobile become bigger and seeing what people were really trying to use the app for.

I also really like the idea of design sprints, and limiting and constraining our ideas so that we don’t get caught up in too many details early on, or drown in the sea of potential or mediocre ideas. It is a creative process, yes; it takes time, yes; but reality is that we need to focus, have rules, keep it simple, and keep moving forward.

  • Pick one Co. or Person and explain their role, influence, or position

John Maeda — Kleiner Perkins Caufiled & Byers — Design Partner

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