Going the Right Way: Apple v/s Android as an App Platform

For app developers, the idea of developing an app for each and every platform is never the best one -at least this what studies have suggested till now. The entire process of development, testing, improvements, updating simultaneously on multiple platforms is quite exhausting and uncomfortable. In fact, the brand has to pay a lot in terms of money and time for such introductions. The debate that starts here is which platform is best to choose while developing or launching you app?

iOS v/s Android- Who Wins?

It was a very few years back that iOS used to dominate the Smartphone market and the most preferred platform to launch an app but the surge to Android and its vast rise, almost covering 80% of the total smartphones world has led to dilemma now. On the other hand, iOS remains at a lower part of just 15% of total shares in the market yet yields as high as 85% revenues as compared to the former one.

This can be attributed to the fact that Apple devices are being sold and purchased at a higher price tier and brought by those who are willing or comfortable while paying for an app, whereas Androids is being a fancied by average population and that’s why the users are very particular while investing is an app. Since both the points are valid at their place, the battle between Android and iOS can be resolved on working on the two main influential factors including:
• Target Audience
• Monetization

When To Launch App On Android:

Android is a favorite of developing countries and is your business targets are the people from Asia, Africa, South America etc. who are wide audience with medium to low income level then there is nothing better than Android. You can also choose Android is you plan to earn via in app purchases and advertisements. The Android users are mostly relied on games and those apps that come free of charges. The freemium model, which we call it as, is the best in such cases.

The ‘Green Robot’ lovers are always looking for flexibility, openness, customization and that’s why if you can afford frequent changes and updates for your app then take a plunge into the market. It requires less efforts, innovative apps, lower expenses etc. for Android OS and that’s why easier to get aligned to your business needs.

iOS Can Be Preferred When:

The first and foremost criterion is if your targets are developed nations like North America, Western Europe etc. The Android users in these regions are greater than the latter one and thus higher chances. Apple supporters have a tendency to spend and pay for games, apps or any services and are tuned to be very loyal. In fact, in app purchases on Apple platform help to gross about 45% more revenues from one user as compared to monetized apps on Android. The applications are stable on Apple as it reinforces very low OS fragmentation. And with the advent of Version 8, the OS has attracted attention of users worldwide. One recent study has proved that Apple iOS was being installed for more than 80% apple device users where as the latest release of Android, Lollipop is being used on just 5% of all devices. This ratio highlight is enough to speak about the aura of the iOS.

iOS vs Android: What Can Be Done?

While developing an App for the Apple, the opportunities are ample and you can work on latest API versions which offer a modern and functional environment and interface whereas on Android devices, the outdated firmware still reins the market accounting as high as 90% of the shares. What so ever platform you choose for now, sooner or later you will plan to make a shift and expand on other OS as well. This decision might come out as a result of increased installation, critical mass cross, higher number of users etc. Not only you will need to expand the platform at that time, but also functions, features and design of the app. You can also try to grab some monetization opportunities after that.