Sterling Approach: Why Quality Matters?

Konstantin Klyagin
Mar 19 · 4 min read

Throughout my business career, I was wondering if that is reasonable to sacrifice more time on achieving topflight results at work we do, or, our collective, agency okay to act in hell for leather manner with just acceptable outputs.

I always have been leaning towards excellence in everything, whether it is software development, user interfaces, documentation filing, presentation creation, copywriting origination, website and social network posts placing. Being a perfectionist comes with all sorts of stereotypes that reflect only the dark sides of it. But the truth is, perfectionism isn’t as black and white as it seems. As you know, there is no smoke without fire, so let’s have an outlook of where the strike of matches is hidden.

Will try to explain my opinion in a layman’s terms. Suppose we compare two cars. One, is a middle-class vehicle, and the other one, is a jim-dandy level auto, let’s say, Rolls-Royce.

Both are cars: they have wheels, seats, and windows, but there is a difference. As they say, God is in the details: starting from the interior made of wood and premium upholstery with astonishing tracery, to steering wheel heating, hi-end multimedia system, etc. Even though you can drive both, the experience is much better with the premium car: it drives smoother, it feels nicer and every little detail is really well designed by people who care about your comfort. No wonder, it costs more. Yeah, sure, not everyone can afford such purchase, but I’m here talking about my attitude to production quality, and why it is a big deal.

If you want your software agency to give that feeling of amenity to your customers, as if they were driving a Rolls-Royce, you need to strive to perfection and don’t let a single detail get away. Every feature matters: how your marketing texts are written, how your team formats emails to leads and customers, how you write documentation and unit tests, how prompt PMs are with communication and status calls. All aspects are crucial.

At Redwerk I often ask my team, if the design they come up with would be the same if they were to present it to Apple…

…or if it was the text they would write for Huffington Post to place it on the main page as a featured article. That’s the level we stick with, and every piece of work we do has to strive to those blue-ribbon standards.

Once in Paris, I went to a patisserie. It was on a weekday around noon, with just a very few people inside, and the shop lady was cleaning windows and arranging everything nicely in between serving her customers. She didn’t complain she wasn’t paid to do that and her job was to make coffee and sell cakes. It wasn’t her job to clean, but she wanted her workplace to look attractive, and for that, every detail had to be perfect: windows spotless, and the counter glowing clean.

As I like to say, it is not important what you do, but how you do it. I mean, if you get started to work under any issue, whether it concerns your business activity, or it is about your hobby, lay yourself out. The point is that perfectionism shall be a way of thinking and living. This is a habit that quite affordable to be developed but hard to be sustained. So, I constantly bear that in mind.

Considering the importance of quality for business, we can say that positive user experience which your customers get with what you deliver to them, ensure their loyalty to your company.

High quality is one of the best retention tools.

Another extra bonus is that word-of-mouth marketing is also in the game, so once the client satisfied with some product or service, he is likely to share with it. And when some of his friends or business partners will be looking for a proper service provider, he definitely will recommend your company. So, we kill two birds in one stone here: get customers loyalty and potential customer engagement feature.

Moreover, to succeed in business, the company has to have a good reputation. Your company may have an excellent clients support division and attractive prices, but that is not enough to thrive. You also need a respectable renommee. And it’s simply impossible without fine production.

Finally, I think it is an absolute right intention and desire to make your best efforts to produce such goods and services which you can be proud of. Attention to details is only possible when you are a bit of a perfectionist.

Konstantin Klyagin

Written by

Founder and CEO @ Redwerk — helping companies achieve success through technology Traveler, language-learning and drone-flying enthusiast

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