I was fascinated by ancient civilizations and also cubism. My collection of the Art of Symbols is dedicated to my childhood memories.

Continue reading if you are interested to learn about the symbols.

The Present — Viking’s Heritage (from Art of Symbols) — see www.rroot.art for more details.
The Present — Viking’s Heritage (from Art of Symbols) — see www.rroot.art for more details.
The Present — Viking’s Heritage (from Art of Symbols)

What is a symbol?

A symbol is usually a solid, recognizable thing — a shape, an animal, a plant, an object, etc. — that stands for something that would be hard to show in a picture or a sculpture or even be expressed in words. It can refer to a force of nature, a fictitious thing or phenomena, for example, an idea, or a belief. …

I am an abstract painter and I sell my artworks online. Listening to the conversations on social media I noticed that many great artists have challenges selling their art, especially online.

Reflecting on my experience in sales, digital marketing, branding, and business development I’ll share my view in selling art online in this article in 5 easy to read steps.

1- What are art buyers looking for?

Your Niche

Ok, this is a touchy subject; should you stick to your medium, style, and your fashion and try to sell what you love to paint, or find out what buyers are looking for to buy and adjust to the market demand? …

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Regardless of the type of service or product that your small business offers, your end-users trust each other more than you.

You are small. Your brand name is not known. Your product is not seen on billboards or trendy magazines. So why should your customers trust you? The cost of retaining a customer is usually 80% lower than acquiring a new one, so why not capitalizing on the existing customers that you already have acquired and expand on influence marketing?

Big businesses look at a customer in front of their cash-till as a sales revenue. You, as a small business owner, should see your customers as your marketers, your messenger, your representatives. Ask them how they found you. Tell them to contact you if they faced any issue with the product or the service. Make them aware that you care about their experience and not for their money. Next time you see them ask them how happy they are with the product or service. …

Tips to small businesses

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You have seen quotes suggesting “be you, be different”, or “be different or be dead”, or “be different to stand out”. What these quotes are trying to say, and what’s in it for small business owners? Why is it important to be different? Is it important to be different, or to be better?

Today the competition among the businesses in any sector is hard. Start-up companies try to identify less crowded niches, even develop a new niche so attracting customers does not cost them a fortune.

The bottom line is that, no matter how hard you try, sooner or later there will be someone out there that will beat you up in product and service quality. So, if you are providing a simple product or service to your customers then you may choose to be different instead of being the best of class. …


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When you run a small business you are the man/woman for all seasons.

You develop or produce the material that your customers need, you manage books and expenses, you answer phone calls, you travel to fairs and other venues to open up new markets and …. so in such a busy agenda when do you find time to create digital content for your business? A lot of small business owners do frequent posts on Kijiji and Craigslist. …


Koorosh Nejad

Koorosh is an artist and entrepreneur. He has been coaching startups and advising the strategy and investment community.

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