The IoT Age
We’ve moved past web3.0. Today’s kingmakers are picking horses. The race is on for robust IoT holonic architectures. These must facilitate the plethora of messaging and events required to communicate and adapt based on the flow of data. With both entities (or things) and the interface technologies being diverse and disparate, next-gen networking or Interweaving is clamouring for solutions.
At the same time a new breed of analytics models are required, also quality, security, and of course metering and payment solutions to name a few. The market will shape as previous nascent markets have formed. A few large players will emerge and attract an ecosystem of mid-market and SMB players. The difference in IoT is the sheer multiplicity of nodes and node types. Herein are the opportunities for today’s entrepreneurs. The game is speed to market. There is someone in an organization somewhere who has a pay-to-play goal and budget where you might just be their answer. Build what you know is needed.
The IoT is about the interactions amongst the participants who can be multivariate in fit, form, function, interface and interoperability. I’m not the most knowledgeable on this topic, but it doesn’t take much study to recognize a long-game play that Intuit would be smart to have on their roadmap. If I were the CMO of Intuit I would be driving an integration play as is evidenced by the purchase of itDuzzit. I would also be looking to cover the acquisition costs, deepen market penetration and expand outside of the current customer base — all the Marketing 101 stuff. Beyond that, I would be driving a completely future looking agenda to win the accounting needs of the IoT with expansion into metering, billing, reporting and payment while the field is open for play.
Not too dissimilar, the funding of IFTTT with eyes on the IoT is more than a leading indicator, the investors are acquiring a stake in an ecosystem during its eminent build out. Responding to messaging and events is a small piece of what is required, so expect to see other complementary services that are poised to be funded, acquired, or spun up. Beyond simple messaging the need and the ability exists to manipulate the data based on complex combinatorial factors. A holarcy formed of such capable holons, themselves characteristically autonomous and cooperative, defines architecture useful for IoT or M2M goals. In a holonic model each entity’s value derives from individuality and uniqueness and the capacity to engage and interact with others.
An infrastructure of nodes or holons that are fully capable of adapting and communicating through complex event-based relays coupled with data-centric meta-programming capabilities makes sense for the IoT or M2M alike. We feel like we are working on the right stuff with the long-game clearly in focus.
No longer simply nice-to-have, interoperability is demanded for modern apps that are integrations of multiple disparate services and for the Internet of Things and M2M which must facilitate discoverable, addressable and invocable members of the Interweave. Future apps must become self-organizing cohorts of autonomous yet cooperative components and/or things. We're on a mission.
Rich Kopcho — currently launching Hookify.io; speaks from 10 years consulting and training experience implementing Holonic Systems in high-mix manufacturing environments.