Kungsleden IKEA Camping Cot
IKEA, founded by Ingvar Kamprad in 1943 was the beginning of a company that would change the way we view furniture. However, it wasn’t until 1948 that furniture was introduced into IKEA’s product range. They initially sole wallets, pens, picture frames, jewelry and other items. When furniture first started being made, the furniture was produced by local manufacturers in the forests close to Ingvar Kamprad’s home. As IKEA lowered their prices in 1958, they opened a furniture showroom in Älmhult, Sweden to demonstrate the high functionality and quality of their merchandise even at its given price range. IKEA wanted to lower prices in order help quality furniture be available to more people.
What most set IKEA apart from other furniture producers of it’s time was how it designed for flat packs and self-assembly in 1956. This drove furniture prices much lower making great design affordable to the masses. The idea emerged when one of the first IKEA co-workers removed the legs of the LÖVET table so that it will fit into a car and avoid damage during transit. This moment gave rise to flat packs and self-assembly becoming a part of the iconic IKEA concept for furniture.
This concept gave life to their vision to create a better everyday life for many people by offering well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
These same qualities are looked for in camping gear. Camping gear must be lightweight and flat packable for easy efficient transport. Camping gear needs to have easily assembled components with instructions that are simple to understand similar to IKEA’s furniture. People who want to camp in nature usually feel responsible for nature and share IKEA’s interest in sustainability. What if IKEA designed a camping cot?
Some collected imagery from IKEA’s website served as inspiration for sketching. IKEA’s merchandise had simple geometric forms and lighter colors through out their branding.
Ideation lead the project in the direction of white powder coated legs to match IKEA’s modern style furniture. The legs have clean slightly curved lines to reduce the surface area touching the floor so less rubber is needed for the feet. The slight curve visually emphasizes how this camping cot is unique against the rest of the market.
For the pattern on the camping cot textile, inspiration was drawn from IKEA’s modern patterns used in both rugs and bedding. Often times they use geometric repeating patterns. Pockets were added to the side of the camping cot. What makes these pockets different from other options on the market is the pockets can be removed from the cot and be used as a bag with a handle. It is a convenient way to carry any small items someone may need such as a flash light. Since the pockets attach to the top of the camping cot, they can keep some items off the floor in case if the tent floods from rain.
Camping gear would be successful under IKEA’s branding. They are well known for their democratic design as well as their flat-packable products with easy self-assembly.