Ever wondered how companies like Amazon and Netflix know precisely what you want?

No, they don’t employ psychics. They use something far more magical — Mathematics!

Traditional systems discover overlap audiences which are Quantitatively similar. Let’s say, Alice and Bob have the same age hence, they are considered similar, But what if they are demographically dissimilar (i.e they have different ages) yet share common interests?

These systems fail while mapping Qualitatively similar audiences. Intuitively, Alice and Bob could have different ages yet they could share a common affinity towards sports and fitness like two peas in a pod.

The heuristic…


Ever wondered how companies like Amazon and Netflix know precisely what you want?

No, they don’t employ psychics. They use something far more magical — Mathematics!

Traditional systems discover overlap audiences which are Quantitatively similar.Let’s say, Alice and Bob have the same age hence, they are considered similar, But what if they are demographically dissimilar (i.e they have different ages) yet share common interests?

These systems fail while mapping Qualitatively similar audiences. Intuitively, Alice and Bob could have different ages yet they could share a common affinity towards sports and fitness like two peas in a pod.

The heuristic algorithms…


Ever wondered how companies like Amazon and Netflix know precisely what you want?

No, they don’t employ psychics. They use something far more magical — Mathematics!

Traditional systems discover overlap audiences which are Quantitatively similar.Let’s say, Alice and Bob have the same age hence, they are considered similar, But what if they are demographically dissimilar (i.e they have different ages) yet share common interests?

These systems fail while mapping Qualitatively similar audiences. Intuitively, Alice and Bob could have different ages yet they could share a common affinity towards sports and fitness like two peas in a pod.

The heuristic algorithms…

Anuja Korade

Data Scientist | Product Evangelist | Innovation

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