6 storytelling principles to improve your UX
Dan Nessler

That’s such an interesting aritcle for those who dont believe personas are necessary before designing. Personas are the reflection of the “HERO” you mentioned in your blog and truely, if you can’t identify and resolve a problem that your hero has, you ain’t doing any design.

Like what you read? Give Koru a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.