The Company of the Future: Taking Advantages Over Competitors

Dmitry Korzhik
3 min readOct 7, 2017

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Rocket ICO team continues the series of articles about DAO concept and the organization of the future. View our previous article about basics of DAO.

Companies and government begin to understand the benefits of decentralization. In-house teams aren’t effective in the fast-changing environment. Today and future trend is the decentralization and the DAO concept can make it more efficient. High-performing international companies exploit distributed collaboration. They organize internal work through the latest technologies as well as trustworthy ones.

How can companies benefit from DAO? There are several ways. The first one is to leverage the blockchain technology. Companies can distribute their databases in the internal blockchain. This solves two problems — corporate data becomes easily accessible only by authorized employees and the security of data is improved. Nowadays, some examples of internal blockchain exist. Governments start exploiting distributed registry technology to code significant data in private blockchains.

The second way how companies can improve their performance with the help of decentralization and blockchain is that companies could create a totally virtual and professional team. By tracking agreements and responsibilities in smart contracts, the delivery of work becomes transparent. Professionals all over the world could contribute to the project and be paid for the qualified work. Moreover, a voting system can be deployed, in which members of the team could evaluate the delivered work and according to the votes, the decision whether to pay or not pay is made.

The third usage. By token issue, companies can raise funds for investment purposes. A company may start ICO, where the data is tracked in smart contracts. Tokens are like shares in the traditional world, but shares typically have a minimum price, which could be high for the majority. Price limit for tokens can be set to a low value so that practically everyone can contribute to the project. If a crowdfunding has success then a company will get extra funds to acquire additional equipment, extend an in-house team, conquer new markets, and eventually earn more profit. The company will pay off quickly this investment. Meanwhile, contributors will get a share in the company and can receive dividends or sell their tokens on stocks. Thus, both parties may benefit from the ICO.

ICOs in summer 2017 have raised more than 2 billion US dollars. Hundreds of start-ups and established companies are going to ICO. However, there are many frauds. Investors, especially the new ones, can often be confused and lose their money by investing in scam projects. In order to lower this risk, we’re deploying Rocket ICO. We believe that this platform will be widely used by start-ups, experts, and investors. On the platform, the risk of fraud is minimized by expert evaluation of projects. When a project is published on the Rocket ICO platform, this will mean that a start-up may be quite promising. Additionally, by tools of Rocket ICO platform, perspective start-ups can have a good starting point to attract investors and develop the MVP. Finally, companies, which aren’t familiar enough with the blockchain industry, but have enough incentives to start their own ICO, can leverage the Rocket ICO platform.

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Dmitry Korzhik

Co-founder Rocket DAO. Web&mobile&AI&blockchain development in Belarus