
bers of a product without looking at how many retu…as good as they seem?” These are called countermetrics, and every success metric should have some. (For example, don’t look at click-through rate without looking at the number of fast bounces back, don’t look at the sales numbers of a product without looking at how many returns or cancellations there are, etc.) It’s much better to be paranoid about interpreting data so you can quickly catch your mistakes and…
ave some. (For example, don’t look at click-throug… yourself: “What else can I look at to convince me that these results aren’t as good as they seem?” These are called countermetrics, and every success metric should have some. (For example, don’t look at click-through rate without looking at the number of fast bounces back, …