The Black and Grey Colour Psychology!
The largest corporations like Chanel, Nike, Dior, and Apple use black and grey colours in their designs.
Black is to be taken seriously. From power to mourning, black is a classical colour. If you use it correctly, it can be characteristic and memorable.
It’s reasonable to use a bright colour against black. You can use gold colour with black to create luxury, or use black with white for a bold and simple statement. Think about what will be best for your brand’s message.
- The Design Film Festival uses matte black with glossy black. The visual effect is very distinctive, sophisticated, and eye-catching.
All For Show represents luxury and exclusivity with a black palette with gold foil. Transparent imagery adds depth and layers.
Black is a popular colour for text as it’s easy to read. Some brands use black and white photos for lifestyle banner images or icons to create a specific tone or consistency on their website.
Many fashion retailers use black colour in their logos.
- Chanel uses a black logo and has several black-and-white images on its website to maintain a consistent look. They use thick top navigation background. They use black font for images and text.
