Koustoov DuttainMarketing @ HashCubeWhy Pokémon Go is NOT a gameThe Pokémon craze has taken over the world for the past two weeks. For the yet uninitiated, it is a ‘game’ developed by Niantic Labs, a…Jul 25, 2016Jul 25, 2016
Koustoov DuttainMarketing @ HashCubeUser messaging: The thin line between educating and irritating your userDevising a mechanism for interaction with one’s customers is a puzzle that is not easily decoded.Jun 20, 2016Jun 20, 2016
Koustoov DuttainMarketing @ HashCube“Gamification” — a passing fad or a phenomenon here to stay?I will start by trying to answer the primary question, What is Gamification?Jun 10, 2016Jun 10, 2016