Исследование рынка ч.1
https://www.coursera.org/learn/prresearch/home/welcome
Исходя из материалов курса, я хочу сделать анализ ситуации визажиста Ирины Жуковой.
Проблема, которую предстоит решить: маленькая известность среди потребителей, небольшое количество заказов на макияж. Отсюда необходимо поставить smart цели и применить SWOT анализ.
Цель
- Specific — target a specific area for improvement.
- Measurable — quantify or at least suggest an indicator of progress.
- Assignable — specify who will do it.
- Realistic — state what results can realistically be achieved, given available resources.
- Time-related — specify when the result(s) can be achieved.
- informational objective: increase the number of people who know about mua Irina Zhukova in the next 6 months by 60%.
focus: spreading of information (making people know such mua exists)
measure: attention, comprehension, => This will be done by monitoring the quality of followers on social web sites and by orders for make up. - Motivational objective: increase positive attitudes about make up and mua among
17–18 yo (school graduates),
18–23 (university students=clubbing),
23–27 (wedding+occasional make up),
27–60 (occasional make up)
17–60 consulting on make up (self-mua)
focus: attitude
measure: changing in attitude
(interest: questions, orderds etc) - Behavioral object
focus: action
measure: action
increase the number of followers and orders by 30% in 6 months
- Specific — target a specific area for improvement.
- Measurable — quantify or at least suggest an indicator of progress.
- Assignable — specify who will do it.
- Realistic — state what results can realistically be achieved, given available resources.
- Time-related — specify when the result(s) can be achieved.
AIM
1) increase the number of people who know about the mua by 60% in 6 months. Measure: followers on inst, vk, fb, website (if there is one).
- liking pages on instagram of focus group
-making a group on vk with useful information + using SMM (the website comes first)
-post pictures on other groups on instagram related to make up (?)
-finding magazines that would love to print the pictures from shoots/ do the interview part/ advice part (?)
-taking part in fashion shoots in moscow but (???)
-contests (?)
2) increase the number of people who would be interested in the information — increase positive attitude
-posting only cool pictures (beautiful) which are beautiful??? find the unique standard
-sharing professional and useful information (?)
-posting products/ brushes = interest + professional of mua
3) basically increase the number of orders
- giving variable price list
-explainig people different types of make up (?) which one exists and how they look ex (????)
-discounts
- more info needed