Varun K RinM for MarketingTypes of B2B content and an honest experience working on each of themContent marketing can seem like a daunting task to even the most accomplished marketing teams out there. Because this is a field where…Aug 22, 2018Aug 22, 2018
Varun K RinM for MarketingWebsite revamp case study for HackerEarth SprintNote: This story covers a website revamp project I undertook in late 2017/early 2018. However, FYI, many webpages mentioned in this article…Aug 20, 2018Aug 20, 2018
Varun K RinM for MarketingWhy Product and Marketing teams need to always work hand-in-handIn many organizations, Product Management and Marketing are two functions that are well-structured and talent-heavy. Yet, seldom do they…Aug 10, 2018Aug 10, 2018
Varun K RinM for MarketingHow a viral PR campaign got us featured in 17 major Indian newspapersIt’s May 2014. The Zepo office in Mumbai is cramped at 9 pm on a weekday. 17 of us are sitting around a small room, trying to brainstorm…Aug 6, 2018Aug 6, 2018
Varun K RinM for MarketingThe difference between enterprise-centric and SMB-centric website designWhen we decided to adopt a B2B-first approach to marketing, one of the natural decisions we took was to redo the entire B2B website and…Jul 31, 2018Jul 31, 2018
Varun K RinM for MarketingSetting up HackerEarth’s B2B marketing automation from scratchHackerEarth is one of those startups that have B2C as well as B2B functions. We have a B2C developer base of 2 million developers, but our…Jul 27, 2018Jul 27, 2018
Varun K RinM for MarketingHow we increased our SEO Domain Authority from 43 to 59 within 8 monthsWhen I started out at HackerEarth, the marketing team was still taking shape. A new Head of Marketing had joined just a month before me…Jul 27, 20182Jul 27, 20182
