Katherine RosenkranzinNine LabsUX Design, UI Design and No Design — Oh My!Should your product be usable or attractive? Both. Should you invest in UX and UI? Yes.Aug 8, 2017Aug 8, 2017
Katherine RosenkranzinNine LabsDon’t Leave Behavioral Economics BehindEconomics 101 and Psychology aren’t just for college freshman. Use Behavioral Economics to drive a better UX on your website.Jul 25, 2017Jul 25, 2017
Katherine RosenkranzinNine LabsSprinting Like a DesignerAgile development with sprint cycles is on the rise, but what about the design work that happens before code is written?Jul 11, 2017Jul 11, 2017
Katherine RosenkranzinNine LabsYour Cyclical SDLC is a Downward SpiralAt some point in my life, software stopped being an app on a CD-ROM that you bought in a cereal-sized box, and started being a web-based…Mar 7, 2017Mar 7, 2017
Katherine RosenkranzinNine LabsValue-First CommunicationCommunication is one of those tricky things that we only notice when it’s done poorly. As a marketer, you know the product you’re…Jan 31, 2017Jan 31, 2017
Katherine RosenkranzinNine LabsKeep eCommerce Findability in MindThe story starts with a pair of Sam & Libby sandals I honestly didn’t think I would like from Target. I was hesitant to join the metallic…Sep 9, 2016Sep 9, 2016
Katherine RosenkranzinNine LabsDiving Into Nine LabsWhen you are a kid, you have to tell everyone what you want to be when you grow up. I always answered with Olympic swimmer. I knew that I…Aug 8, 2016Aug 8, 2016