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Benjamin Krause
Benjamin Krause

Benjamin Krause

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4 Followers
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Latest

Benjamin Krause
Benjamin Krause
Dec 16, 2015 · 1 min read

Pitch

Ideas, Not Baseballs

Pugh Chart

The Pugh Chart below compares 5 attributes of my Top-5 final ideas, using Granola Bites as the standard. It compares:

  • How fun it is to use/eat
  • How well the idea…
Benjamin Krause
Benjamin Krause
Dec 3, 2015 · 6 min read

Evaluation

Market Survey

My market survey was short, and simple. For each of the ten products, 16 reviewers were first asked, on a scale of 1–5, how likely they would be to purchase a particular product. Then they were asked how much they would pay for this product, and were given a…

2 responses
Benjamin Krause
Benjamin Krause
Nov 12, 2015 · 6 min read

Structured Ideation

Utilizing SCAMPER

Substitute

Like the Teacher

Substituting Form/Packaging

10. Textured Fruit Snacks

3 responses
Benjamin Krause
Benjamin Krause
Oct 29, 2015 · 6 min read

Blue Sky

Partly Sunny, With a Chance of Brainstorms

My General Ideas

2 responses
Benjamin Krause
Benjamin Krause
Oct 15, 2015 · 7 min read

Research

Searching Repeatedly

Ask

Three Interviews

Lauren (kindergartner)

Key Questions:

  • How do you eat fruit snacks?
  • Do you share them with…
3 responses