

Founder and CEO of Klearly. Data geek. Fire pit lover. Ex-baseball player turned t-ball coach. I still slide head first. And I pay it forward whenever possible.
As someone who’s now done many hundreds of sales calls selling the integrated analytics stack, I’ve seen just how critical the BI layer is in convincing buyers of the value of the entire stack. My personal opinion is that the underlying tech—the ingestion, transformation, and warehouse layers—actually matter more than the BI layer, but buyers rarely see it this way. Buyers in this space buy the front-end. It’s how they, and how most of an organization’s users, interact with the underlying technology.