keith byrneMaybe this is who we are.Like a lot of people around these parts, I’m a bit dazed by what happened last night. And like a lot of parents, I had to explain why Trump…1 min read·Nov 9, 2016----
keith byrneUsing the word matters matters.I couldn’t help noticing the number of big brands using the word matters in their tag lines. (Full disclosure: We nearly sold a tag with…1 min read·Sep 23, 2015----
keith byrneThe wisdom of dragger captainsI just finished a wonderful biography of the New Yorker writer Joseph Mitchell and am now re-reading some of my favorite pieces. This…1 min read·Sep 15, 2015----
keith byrneDeath by a thousand pillarsI’m just going to say it. I hate pillars.1 min read·Sep 10, 2015----
keith byrneJoseph MitchellI’m in the middle of Thomas Kunkel’s biography of the great New Yorker writer Joseph Mitchell. (It’s a quick and worthwhile read, if you’re…1 min read·Sep 9, 2015----
keith byrneFallToday is the first day of school in New York City, and, even though, I’ve been out of school for a good many years now, the rhythms of the…1 min read·Sep 9, 2015----
keith byrneGoodbye Tumblr. Hello Medium.For those of you keeping score at home, I’ve been sporadically writing on Tumblr for the last couple years — less so recently.1 min read·Aug 17, 2015----
keith byrneSelf-loathingI remember when I was 17 or 18, I was home on Long Island looking for a summer job and answered an ad for a local tire company.2 min read·Aug 13, 2015----
keith byrneI quit.If you work in the ad business — or any other — these are words you’ve probably dreamed about saying more than a few times.2 min read·Aug 13, 2015----