Amazon Prime Video will start showing ads from January 29th. This decision was taken in line with Amazon’s previously announced plans. In an email to its users, Amazon set January 29 as the exact date for the start of the advertising period. The company stated that ads will support investments in engaging content and that this investment will be continuously increased.
Amazon Ads
Amazon emphasized that this advertising period will not bring any price changes to Prime Video subscribers and aims to run fewer ads compared to other TV streaming providers. Subscribers who want to avoid ads do not need to take any action and there will be no change in the current price of Prime membership.
As of January 29, Amazon Prime Video users will be able to avoid ads if they pay an extra $2.99 per month. It is also planned to offer a special tier that offers an ad-free experience. This tier will be offered in addition to the $139 annual Amazon Prime subscription or the $8.99 monthly standalone Amazon Prime Video subscription.
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