Instagram, somehow, has innovated on Snapchat’s core ideas at an incredible clip: instead of making you see a story sequentially, you can tap either side of the screen to skip forward or back. You can swipe to get between stories, creating what amounts to an endless loop of content, or you can tap and hold to freeze-frame it on what you’re seeing.
Why I’m leaving Snapchat and so are all your friends
Owen Williams

I think Snap underestimates the power of easy UI to keep over 100M DAU. Instagram did the same as Snapchat, just with a faster UX learning curve.

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