App Store optimi-what? Don’t worry, App Radar is here to help

Thomas Kriebernegg
3 min readMar 1, 2016

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Today we’re proudly launching App Radar! With 3.1 Million apps combined in the iOS App Store (1.5M) and Google Play Store (1.6M) right now, it’s getting increasingly difficult to optimize the discovery and ranking of your app. App Radar offers an easy to use suite of app marketing tools to help you achieve just that, starting with our Keyword Tracker that we’re announcing today.

With App Store Optimization (ASO) becoming a more crucial success factor, we’re on a mission to provide app developers from around the world with an unfair advantage with regards to their app marketing efforts. You can go from idea to creating an app, but to speed up your marketing progress at scale you need help. Step one is to optimize your app’s keyword rankings and that’s what our Keyword Tracker provides.

With App Radar Keyword Tracker you get daily info about your App Store rankings based on the keywords you used for your app. It helps app developers understand if/how their app can be found within the App Stores or not. App Radar Keyword Tracker sends you daily notifications via Slack and/or email that give you an overview of your app’s keyword rankings compared to the previous day.

  • App Radar is free to us for tracking up to 5 keywords in one country’s Apple App Store and/or Google Play Store
  • When you upgrade to a Project Account you can get stats and optimize your app’s keywords for the App and Play Store in every country App Radar supports (US, Germany and Austria for now)

Our Keyword Tracker is the first step towards a suite of App Marketing tools. We want to be the premiere destination for your app marketing efforts: we’re building understandable and easy to use tools for market research purposes, competitor tracking, and more AI-driven software to help your apps perform better.

One of the Beta customers we’re working with is iTranslate (http://itranslateapp.com), the biggest mobile translation app with 5 million active users and more than 50 million total downloads. With the help of App Radar they managed to improve their marketing effort really further and their downloads skyrocketed.

Next to creating an outstanding app, app developers now also need to have an outstanding marketing approach to succeed. With 100.000 new apps coming out every month on the Apple App Store and Google Play Store, it really is “a jungle out there”. This is a real pain point for developers and that’s why we are building App Radar. Make your app with Xcode, market it with App Radar to make it as successful as possible.

Ready, Steady, App Radar

Interested to see what App Radar can do for you? We offer a free tryout package, just sign up on our App Radar homepage to get started! Also make sure to check out our free App Store Optimization guide that helps you learn how to optimize your app to get more downloads and users.

For any questions or inquiries you can email me directly via tk@appradar.com. I’d love to hear how we can help you improve your app marketing efforts even further.

Thomas @Kriebernegg
CEO & Co-founder of App Radar

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