Medium Response #6 — Filtering
COMS490 Sp16
15

Filtering plays a huge role in what we receive on our social media platforms. Not everyone sees the same things and has the same filters on their platforms because it is based on your likes, follows, friends, previous searches, etc. depending on which platform you are on. Tyufekcl’s article that involved algorithmic filtering really interested me in the face that Twitter was one of the main platforms where people were getting news about Ferguson. I found it interesting in one part of the article how it showed one Twitter user mentioning how he was getting so much valuable information about Ferguson, but on Facebook, he only saw two post the most.

An example from my own experience on filtering is that I definitely notice previous searches, for example, if I was looking at a pair of shoes from Nordstrom earlier that day and I would keep on seeing this ad for it on the side of my yahoo account and Facebook. It amazes me that advertisements are now able to target particular audiences this way as well to keep on reminding a person to rethink if he or she should buy that thing he or she was previously looking at online. This is very successful because these ads keep on reminding this potential customer of an item that he or she previously looked at and makes one think about it more. One you buy it, the ad completely goes away. I am definitely interested in learning more about filtering since I touched upon it in my previous advertising classes for my minor. Another example from my own experience on filtering is that on Facebook I notice that the ads are more relating to celebrity news, fashion, and beauty, whereas Instagram has more workout and travel advertisements for me. I find it amusing to see the differences between my favorite two social media platforms and still wonder why these advertisements are different on each since I have the same friends on each.

Going back to algorithmic filtering, I do find the #Ferguson on Ferguson to be very successful since thousands were able to be informed about what happened here. People can gain more information in numerous amounts of ways, such as on the news, word of mouth, etc., but social media is now becoming a main source for people to find out what is going on as their source for news. This is very beneficial for social movements because it is easier to reach a larger audience on social media quickly whether you are posting a photo, sharing a link, sharing a post, etc. This says that everyone on any social media platform no matter who he or she is has power over his or her social media accounts and what is able to be shared with thousands of others. I do find algorithmic filtering as a form of censorship because what we see on our social media is now filtered by advertisements and previous searches. I would like to find out more about filtering and glad this became a class discussion in order to enhance my knowledge on filtering.

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