Elsa Figueira

Last year I met the rapper PGB, who’d written a story about how his mother got beaten up by her husband. From that story was born Elsa Figueira, a fictional character, who experiences many of the same terrors, but instead of submission, she stands up for herself. Over these months, Elsa has taught me about violence. It’s incredible that in so many relationships one is submitted to fear and physical danger (according to the UN 1/3 of women suffer from violence during their lifetime) and usually this goes completely unnoticed by anyone else. So today we’re launching this campaign to take the Elsa Figueira character through the medium of a short film to the four corners of the world. As PGB likes to say, “what eyes see, we can change”.

You can back the project here: https://www.kickstarter.com/projects/krishaamer/elsafigueira-kua-ku-we-ka-be-non-ka-po-muda


SÃO TOMÉ, November 25, 2014 — Island Nation São Tomé & Príncipe Responds to Emma Watson’s #HeForShe Movement by Launching Domestic Violence Film Kickstarter Campaign

The film titled “Elsa Figueira” deals with a young woman standing up to violence from the man she loves. “We’re creating a strong female character to inspire women and girls all over the world to empower themselves,” said Katya Aragão, Executive Producer of the film, “Like Iceland and India we’re also participating in the global #HeForShe campaign”.

“Elsa Figueira” is part of The Wê Anthology film series that takes its name from “Wê”, “eyes” in the São Tomé language. “What our eyes can see, we can change,” explained Pekagboom, musician and author of the story.

The film is co-produced by the Santomean NGO Galo Cantá, known for organizing TEDxSãoTomé and directed by Kris Haamer from HAAM — GEN — Z, a transmedia producer that creates experiences for Generation Z.

“Elsa Figueira” is a tribute to Nov. 25, the International Day for the Elimination of Violence against Women. “Like with the TEDx, the goal is to change minds, and through minds, change realities,” said Enerlid Franca e Lagos, co-producer of Wê and TEDxSãoTomé.

Over the next 16 days, finishing on the Human Rights Day on Dec. 10, the producers are raising 10.000 USD on the all-or-nothing crowdfunding platform Kickstarter with the goal to launch the film on Valentine’s Day, February 14th 2015. Backers of “Elsa Figueira” receive unique rewards and limited-edition experiences. To find out more and become a backer, follow the project on Kickstarter: https://www.kickstarter.com/projects/krishaamer/elsafigueira-kua-ku-we-ka-be-non-ka-po-muda