Online Shopping in a Nut Shell, or the Demise of Man
I often think about consumerism, product design, and the Internet.
Amazon.com represents for me the epitome of efficient consumerism. Nothing is more convenient and easy, and much of the Internet is built around making them more successful and taking advantage of mindless moments. An excellent example of the relationship between websites and amazon is Lifehacker.com and Amazon.com.
Step 1. A Moment of Boredom/A Moment of Distraction
I wanted to take a break, so I went to a fun site: lifehacker.com. Sometimes, I learn something interesting, but most of the time — I always find something I want (don’t click it, you will buy something!)
Tips and downloads for getting things donelifehacker.com
Step 2: Stumble Upon an Attention Grabber that Resonates, or the Joy of Scrolling Down a Website
I have lower back pain, my Mom has lower back pain, and so does everyone else — so when I saw this “article” — I immediately was curious. Clearly, this new toy is a need — not a want.
Most websites disguise themselves as life changing libraries of content with life changing products to improve/make better/enjoy your life. We adults have graduated from candy stores to the Internet.
Step 3: Make Him an Offer He Can’t Refuse
Selling point #1: If you don’t buy this, you will die.
Inevitably, my lizard brain is now afraid because I sit for 10 hours a day. Luckily, Lifehacker.com has kindly provided a blood red infographic about my demise…
Selling point #2: The Social Pressure — Everybody Else Loves This.
9,000 other Amazon Reviews say this is awesome — this cushion for my bottom must be amazing.
Selling point #3: The price is AMAZING.
By the time I got to the price, I had lost all sense of value.
Luckily, I didn’t fall for this trap — instead, I wrote this down to understand what my experience. And, in fact, I realize that I simply need to block lifehacker.com, which may be the ultimate life hack.