How Do You Create a QR Code for Google Maps
Recently, I came across a QR Code on my cousin’s wedding invitation card that caught my attention. To my surprise, it took me straight to the location on Google Maps. I was relieved to see that the location was correct, and I didn’t have to type in the address, saving me time and effort. And that’s when I was interested in learning how to create one myself.
Have you seen QR Codes that open specific locations on Google Maps (like the ones below)?
These smart “Google Maps QR Codes” are a great way to share locations. When scanned, they automatically open the targeted spot in your phone’s Google Maps app or default browser.
Just think about the possibilities. No more confusing directions or long addresses. You can simply include a Google Maps QR Code on your website, packaging, or marketing materials to guide people to the exact location where you want them to go.
Here’s what I learned about creating a QR Code for Google Maps.
What is a Google Maps QR Code?
Google Maps is an incredibly useful application that has become quite popular among people, with 67% of consumers reportedly using it. The best part is that you can embed Google Maps into a QR Code
The Google Maps QR Code can store any location link from Google Maps, making it easier for the scanner to navigate to their desired destination. With a simple QR Code scan, you can quickly access directions to your favorite restaurants, hotels, hospitals, malls, gyms, and parks.
These codes are versatile, meaning you can use them in emails, newsletters, posters, flyers, billboards, and banners to help your customers navigate to the desired physical location..
This feature offers a great way for businesses to provide their customers with directions to their establishment, making it easier for them to visit and shop.
How to Create a QR Code for Google Maps?
I’ll show you an easy, four-step process to create QR Codes using a dynamic QR Code maker. Let’s use Uniqode as it’s one of the best QR Code generators that offer easy signup and instant subscription. Know why Uniqode is one of the best QR Code generators.
Now let’s see how to create a Google maps QR Code:
- Go to Uniqode. Login and select Create a ‘Location’ QR Code on the dashboard.
2. Search for your desired location.
3. Customize your QR Code with colors and logo.
Pro tip — Add your brand name in the domain section under advanced options for better engagement.
4. Test your QR Code and save, download, or print it.
To see this process in action, let’s take a look at this quick video.
Scanning a Google Maps QR Code
Reading a Google Maps QR Code is as simple as creating one.
- Simply point your mobile device’s camera directly at the QR Code.
- Most Android and iPhones will automatically identify the code as a Google Maps link and prompt you to open it.
- Tap to open the link. This will either launch the Google Maps app (if installed) or open the location in your phone’s web browser for easy navigation.
Maximizing Scans and Simplifying Navigation with Google Maps QR Codes
Google Maps QR Codes are one no-brainer way to provide easy navigation to your customers. Here are some tips to get the most out of your QR Codes:
- Strategic placement and size: Put your QR Code where it will be seen most by your target audience. As far as QR Code size goes, you should use the recommended 2x2 centimeters (0.8 x 0.8 inches). You can also increase the size based on the scanning distance.
- Customize: Include your company’s colors and logo for better recognition. A unique design can also grab attention.
- Add call to actions: Go beyond just your company name. Use a clear call to action (CTA) like “Scan for Directions” or a catchy phrase to entice customers and scanners.
Why Should You Use Google Maps QR Codes?
Here are some benefits of Google Maps QR Codes that will not disappoint you:
- One scan provides customers with clear directions straight to your doorstep. The best part? Your customers will not have to punch in their destinations manually on the app.
- Accuracy is one of the strong points of QR Codes. So there’s no need to worry about typos or wrong Google map location (unless you punch in one).
- QR Codes are real-time, especially the dynamic ones. This means you can edit the information linked to the QR Code anytime. You can even lead customers to the latest information during events or special circumstances.
- Some QR Code makers like Uniqode come with a retargeting feature. You can reach customers who scanned your QR Code at least once with retargeting options on Facebook and Google Ads. This lets you connect with prospects who may not have converted initially..
- QR Codes provide valuable information like scan count, location, and time through their tracking and analytics feature. This lets you refine your marketing campaigns for maximum impact.
How and Where to Use Google Maps QR Codes
Today, people rely on maps to find businesses like yours. Whether you run a store, restaurant, hotel, salon, spa, or college, making it easy for customers to locate you is essential.
The icing on the cake is when you embed them in QR Codes. These handy codes skip the pain of typing addresses and take you straight to your spot on Google Maps with a quick scan.
I’ve jotted down four use cases where Google Maps QR Codes come in handy.
1. In Retail
Let’s say you’re running a new clothing store such as Everlane, a popular sustainable fashion brand. Now, include a Google Maps QR Code in your promotional flyers and online advertisements. When potential customers scan the code, they’re whisked away to the store’s exact location on Google Maps, making it super easy to find your specific location.
How does it help?
This approach boosts foot traffic and reduces confusion for franchises or chains with multiple locations. Take Starbucks, for example. Starbucks used Google Maps QR Code in their marketing materials to ensure customers reached the specific branch offering a seasonal drink or reward redemption. Thanks to the QR Code, their customers wasted no time searching for the right location.
2. In schools and universities
Suppose you are on a campus like The Ohio State University, with countless buildings and pathways. In that case, you may likely get lost in a maze of hallways and confusing signage.
Google Maps QR Codes provide a simple solution. You can use them to build directories, information kiosks, or welcome packets. With a quick scan, students or visitors like me can access the exact location of their classrooms, dorms, or the library without any stress.
3. In real estate
The location of a potential home is a make-or-break factor for many buyers. In this case, if you include a QR Code along with the property details in brochures or signage, just like leading realtor Keller Williams, you are making your customer’s job easier. A prospective buyer can scan the code and instantly see the location on Google Maps, allowing them to gauge distance from work, schools, or nearby amenities like parks or grocery stores. This helps them make informed decisions and visualize themselves living in the neighborhood.
4. In events
Large-scale events like trade shows or conferences, like the annual Consumer Electronics Show (CES), can be exhausting, especially with several booths. How do you get them to come to your booth? One way to do that is by including a Google Maps QR Code on attendee badges, that directs them to your booth. A simple scan provides clear directions to your booth, ensuring attendees can find you quickly and maximize their event experience.
These are just a few examples of how Google Maps QR Codes lets your customer interact with your brand or location, but you know the sky’s the limit. You can also use them in weddings, holy places, exhibitions, tours and travels, public transports, museums, etc.
Finally — Here’s My Verdict
I know how challenging and irky it can get to direct people to specific locations, especially when planning an event or running a business. The good news is that we have Google Maps QR Codes today, thanks to technology.
They are customizable, editable, and user-friendly that makes location sharing a piece of cake. Whether you want to increase foot traffic to your store, guide attendees, or plan a social gathering, these codes could be a real help to you. So why not try them today and experience the ease of location sharing?
