Krishna Murari“One butter masala dosa! Two butter masala dosa!” = 2 or 3 butter masalas?Your friend orders a masala dosa. Abhinav, who’s taking the order screams to the kitchen, “One butter masala dosa!”2 min read·Jul 23, 2020----
Krishna MurariMobile-first payment stack in India and the rise of 0.5A0.5FA:2 min read·Jul 22, 2020----
Krishna MurariTwitter’s upcoming subscriptions (Gryphon) could take on Substack and moreHow first-party paywall could play out across all of Twitter’s products.3 min read·Jul 8, 2020----
Krishna Murari“You should totally tweet this bro”I deactivated twitter cause it got overwhelming. A 6 week break later, I jot down thoughts.2 min read·Apr 23, 2020----
Krishna MurariHow Uber could become India’s next SuperAppUber India’s app will soon have Zomato, Grofers, Bounce and compete with PhonePe and Google Pay soon. How/why?3 min read·Feb 12, 2020----
Krishna MurariHow ‘Shot on MI’ became the new ‘Sent from my iPhone’The ‘Shot on MI’ watermark growth story: How it made photo watermarks aspirational and built an ecosystem of watermark apps.2 min read·Mar 28, 2019----
Krishna MurariThe Curious Case of Excess Mobile Data in India, circa 2018If you’re launching an India (sub)product in 2018 citing features like data savers & low internet speeds compatibility, you’re doing it…2 min read·Jul 18, 2018----
Krishna MurariMarketplace BiasWhy do we blame Amazon for a poor product but not Swiggy for bad food?1 min read·Jul 5, 2018--1--1
Krishna MurariinProdgasmObtaining App Permissions the Right Way and Humanizing the ProcessRemember all those times you discovered a new app, took the efforts to download it from the App/Play Store and opened the app, only to be…6 min read·Jun 23, 2017----