A year ago, I made the tough decision to close my four-year-old makeup artistry business. It was a painful choice, but sometimes, running a failing business can be even more painful. There were multiple reasons for my business’s failure, and one of the key factors was poor marketing. Back then…

Today’s entry doesn’t take the form of an educational blog; instead, it’s more of an update. If you’ve been following my marketing journey, you’re aware that I launched my blog with the intention of building in public and sharing my learning experiences. As it turns out, embracing the concept of…

Today was a crazy productive day, even though I was having mini freak-outs every five minutes thinking I might be totally off track with the whole GTM strategy I’ve been tackling. So, I dived into chapter 17 of ‘This is Marketing by Seth Godin,’ and the title is a mouthful…

Yesterday was an exceptionally lengthy day, which is why this post is being shared later. Currently, I am engrossed in developing the GTM (Go-To-Market) strategy for my 9-to-5 job, concurrently handling my Treford final project. I am genuinely appreciative of the learning experience on the job, yet a sense of…

I’m starting this series to share the marketing related stuff I learn day to day and my understanding of it. The purpose of this series is to get better at writing and inspire someone out to take a step at a time. I read chapter 15 from ‘This is Marketing…

Tunde, a manager at Reliance Health, recently reconnected with five old friends from university. They were once his companions in partying and smoking during their youth. After a decade of no contact, they decided to reunite on a Sunday evening to catch up and enjoy suya at Kingfisher, Lagos Island…

Hey there, fellow readers and writers! Can you believe it’s been exactly 62 days since my last blog post? I’ve seriously missed this space, and I couldn’t be more excited to be back. First and foremost, I want to shower all of you with endless thanks for your incredible support…

I recently finished reading a book called “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, and Love It” by April Dunford, and I must say it was an incredibly informative read. In order to test my understanding of the subject matter, I want to share…

Calling all 9–5 work-from-home warriors who still live with their parents! If you’re a lady, give me a scream of solidarity! 😂 We all know the struggle of juggling our time in this unique situation. Trust me, I’ve had countless battles with my parents over it, but then someone I…