Lately there has been quite a bit of talk about traveling from your living room, eating your way around the globe from your kitchen, experiencing the world in a video, in short knowing the joys of travel while we stay at home. The ask is that we fulfill our desires to travel while sheltering in place, while under COVID-19 restrictions. While I do appreciate the enthusiasm and the let’s all look at this as the glass is half full perspective, and not usually one to be the Debbie Downer, those of us that are in our hearts a traveler find…



I may already be suffering from a wee tequila head which has put my mood a few tics south of my usually charming self when my mother calls. “I just went to the store to pick up toilet paper and they were out.” she told me with a touch of humor and incredulity. This took a second to register. She laughed and went on to say that my father had called and asked her to pick some up, and the shelves were bare. What? Wait, what? We’re not in a major urban area. No one expected this little corner pocket…



How do we measure success? Depending on the day that will change dramatically for me. Some days it means I have enough work flow to keep me busy for the next month at a time, for other days it’s more directly about how much am I making after expenses and all of life takes it’s piece, and yet others it boils down to whether or not I’m thriving as a creative. Us creatives are challenged in so many ways. If you’re one, you know what I’m talking about. We can be emotional, passionate, moody, euphoric, contemplative and borderline catatonic all…


We were sitting there, quietly enjoying one another’s company and the lively scene unfolding around us. Warming up and into our seats, after a brisk eye watering walk to the restaurant. This is Chicago, a first for me. A bitter cold initiation. It’s the edge of happy hour and the bar is filling up quickly with the hum of those wrapping up their week. It’s mostly a business crowd in dark suits, dark wool coats — the tailored professionals unwinding. It’s not so different in that respect, the unwinding. We all seek company and camaraderie after our week. …


In my designer hat I’ve wallowed in and out of tradeshows for many years. Sometimes they are successful and sometimes they’re just fun, which I suppose is a form of success. The reality is, cold calling on people you’re asking for work from is hard. Period. Unless you’re the type that can saunter along and make new best friends left and right, it’s a challenge. Add to this, your “creative” personality, ie. socially awkward, it goes exponential. Currently, I’m getting myself ready for Outdoor Retailer in Denver, which should be fun and with this extra effort rewarding as well.

My…


Color trends come and go. One year we’re in neon, the next it’s camo, the next might be black on black. As designers who march to the trends, we have numerous sources for color forecasting that tell us what’s in and what’s out, what we should be doing, what sells, etc…. Personally, I have always hovered around what nature brings me on a silver platter. If you immediately think of subdued earth tones, I’m here to remind you, there’s so much more.

Look around next time you venture outdoors! It’s a big wild word out there, and it’s not just…


Forget Mad Men, what about Mad Women?

I did something today, I don’t often do. Well, I don’t often do when I’m home in the middle of a work week and am having a very task oriented kind of day. I skipped out of the office at 3:00 to go have a late lunch and cocktail with my beloved, and I’m a little shocked at myself. Which is exactly why I should do this sort of thing every so often. So why does that make me feel a little bit guilty? Sometimes little indulgences are just what the doctor ordered…


What does that mean? To take stock of something? According to my often used Mac dictionary app, the phrase means

“to review or make an overall assessment of a particular situation, typically as a prelude to making a decision.”

We often, perhaps more often than we realize, find ourselves at turning points in our lives. These can be the major, smack you over the head obvious ones, or the opposite — sneaky little micro adjustments we make without realizing we’re doing it. Those small moments can be as pivotal to your world as those that club you over the head.

Kris Roufa

brand designer — blissful traveler — cocktail enthusiast — passionate about perfume

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store