6 Killer Marketing Ideas for Small Business Owners

As a small business owner, it’s not always easy to get your brand noticed, and you must always be on the lookout for marketing opportunities. You might already be using social media to advertise your product and brand, but have you considered these killer marketing ideas?

1. Host a meetup

If your business aims to disrupt a niche market or if your offering is particularly novel and helpful, then a live event is a great way of bringing like-minded people together. When it comes to getting people to talk about your brand, live events and experiences get your customers talking and recommending.

Either book out a venue or use your office, if it is big enough, and conduct talks on a topic that is making waves in the industry. You can use meetup.com to orchestrate your event and build connections with people in a non-threatening way. Events are a great way to boost your network, brand awareness and increase customers.

2. Curate great content

Content marketing has overtaken the normal PR focused, email dispatching services of the past. People want to be inspired, entertained or informed online. Ensure your blog, social media posts, and videos do all of these while subtly pointing towards your product as a solution to a problem.

Another killer way to market your brand is to guest post on leading industry sites. Pitch an idea and put together a blog post that features a good link to your site and company.

3. Take advantage of Google Plus

Google Plus is a drastically underused resource that can really help you put your company on the map.Google Plus Local allows you to take things even further, with your business popping up in a knowledge graph that features your address, star rating, and contact details when people search for it. Like other social channels, you must ensure you are posting regularly on your normal Google+ page to benefit.

4. Piggyback viral content

Viral content is the perfect opportunity for businesses to promote themselves on top of something people are already searching for. If you can offer more to the conversation, you will see a great return on traffic. Buzzfeed does this well.

Remember that black and blue dress that ‘broke the internet’ back in February? In addition to commenting on the debate, they also brought in experts to determine why people were seeing the dress in certain colors. As a result that post reached nearly 3 million views. Do more than simply comment on something that has gone viral, try to bring something more to the table.

Regularly check sites such as Imgur, Buzzsumo, Tumblr, Reddit andWhat’s Trending to keep on top of the latest shareable content.

5. Become an SEO expert

If you haven’t taken a look at your SEO, now is the time. SEO will help your brand rank organically so you can be easily found when someone searches for similar products and services. You need to target keyword phrases through blogging and in your original content, update your site regularly, and take a look at your meta data descriptions. Thisgreat blog covers everything you need to know and do.

6. SMS marketing

Texting isn’t just a convenient way to chat with friends. It’s also an effective marketing channel for businesses. We’ve written about this extensively, because it’s our core business, but SMS marketing is one of the most effective marketing channels due to its high open and read rates, reliance on consumer opt-in, convenience, interactivity, and cost-effectiveness. Learn more about creating SMS marketing campaigns here.

Just because you have a small business doesn’t mean you can’t go big with your marketing, and a modest budget can still stretch to improve your rankings and brand awareness. Adopt these marketing ideas and you should see a real turnaround in rankings and leads.

Originally published at www.waterfall.com on August 17, 2015.