Pantone colors of Spring 2017, and why they matter.
Every season Pantone releases the “Color of the Year” and the colors of the season, which include the color of the year. Pantone gets these colors by using statistics of which colors were the most prevalently shown in that season’s major fashion shows around the world. As Devil Wears Prada’s Miranda Priestly (played by the magnificent Meryl Streep), explains:
“You go to your closet and you select[…]that lumpy blue sweater […] But what you don’t know is that that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent… wasn’t it, who showed cerulean military jackets?[…] And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff.”
She was very rude about it, as this character always was, but the fact is that these colors do permeate our entire visual culture that season and linger into the next seasons as well. The color of the year is everywhere the entire year, bleeding into the following year. If several huge fashion designers are showing the same colors in that season’s fashion shows, those colors are immediately sold in interior design, in tech (rose gold Macbooks anyone?), in application and website design, in fashion accessories, in more reasonably priced clothing, and in makeup.
SO, I feel that it is good to take note of these colors every season so that you can keep them in mind in case you have them in your closet already (score!) or are looking to buy a new item. You absolutely do not have to spend a lot of money to look fabulous and fashion- forward, and you absolutely do not have to buy an entire new wardrobe every season. To avoid these pitfalls:
1)Choose the colors that look great against your skin tone, and then you can keep those items, because you know that they will still look fantastic on you whether they’re trendy or not.
2) Wear the right makeup so set it off.
3) Buy reasonably priced, timeless pieces that won’t look crazy next season when the Pantone colors change. You can stock up on the color of the year because you know it will still be chic in a few months. BUT you want to be able to wear your items to work, and you want to keep any items you buy this season throughout the lifespan of your wardrobe. To fill in the gaps, use the coordinating colors or neutrals listed later in this article.
4) Buy items that look great on your body shape.
More articles relating to these tips coming soon.