Kristan Rivers – Medium

Kristan Rivers
in
Austin Startups

(Un)Reachable Markets

How Parade Media used AdInMo to get their TV products in front of elusive audiences.

3 min readMay 31, 2019

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(Un)Reachable Markets

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Kristan Rivers
in
Austin Startups

Why In-Game Advertising Sucks

In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car…

4 min readMay 23, 2019

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Why In-Game Advertising Sucks

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Kristan Rivers
in
AdInMo

Developer Case Study — TinyBit Studios

How TinyBit Studios is using AdInMo in-game ads to increase their in-game ad revenues.

4 min readFeb 21, 2019

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Developer Case Study — TinyBit Studios

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Kristan Rivers
in
AdInMo

AdinMo vs. The Status Quo — Why Dynamic In-game Ads are the Future

When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as…

3 min readJan 7, 2019

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AdinMo vs. The Status Quo — Why Dynamic In-game Ads are the Future

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Kristan Rivers
in
AdInMo

The Observer Effect — How Clicks Changed Advertising

In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change…

4 min readDec 3, 2018

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The Observer Effect — How Clicks Changed Advertising

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Kristan Rivers
in
AdInMo

How Dynamic In-Game Ads Change the Game

The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful)…

3 min readNov 5, 2018

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How Dynamic In-Game Ads Change the Game

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Kristan Rivers
in
AdInMo

Considering Simpson’s Paradox in Mobile Advertising

Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies…

3 min readAug 28, 2018

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Considering Simpson’s Paradox in Mobile Advertising

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Kristan Rivers
in
AdInMo

Surviving Gamescom

Those of us in the games industry and based in the Americas or Asia have probably attended GDC, but many of these folks I’ve spoken to…

5 min readAug 14, 2018

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Surviving Gamescom

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Kristan Rivers
in
AdInMo

Survey Says!

Our company, AdInMo, recently conducted a survey which asked a sample of 150 Millenials (19–35 years old) and Gen Zs (≤18 years old) living…

4 min readJul 14, 2018

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Survey Says!

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Kristan Rivers
in
AdInMo

Generation Games

We read headlines about Millennials and Generation Z (Gen Zs) daily, but many people are still not clear about the exact definitions of of…

3 min readJul 14, 2018

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Generation Games

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Kristan Rivers

Kristan Rivers

CEO: AdInMo — Dynamic In-Game Advertising for mobile games, AR/VR and eSports; Previously @ParamountPics @Apple @iPlay; Mentor @lfsorguk @kodamaworld

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