Kristan Rivers – Medium

Kristan Rivers

Published in

Austin Startups

(Un)Reachable Markets

How Parade Media used AdInMo to get their TV products in front of elusive audiences.

May 31, 2019

(Un)Reachable Markets

May 31, 2019

Published in

Austin Startups

Why In-Game Advertising Sucks

In-game advertising sucks. That’s not news, but it bears repeating. It doesn’t just suck in the same way that, say, dodgy used car…

May 23, 2019

Why In-Game Advertising Sucks

May 23, 2019

Published in

AdInMo

Developer Case Study — TinyBit Studios

How TinyBit Studios is using AdInMo in-game ads to increase their in-game ad revenues.

Feb 21, 2019

Developer Case Study — TinyBit Studios

Feb 21, 2019

Published in

AdInMo

AdinMo vs. The Status Quo — Why Dynamic In-game Ads are the Future

When traditional digital advertising formats such as video and banner ads first became available within mobile apps, they were seen as…

Jan 7, 2019

AdinMo vs. The Status Quo — Why Dynamic In-game Ads are the Future

Jan 7, 2019

Published in

AdInMo

The Observer Effect — How Clicks Changed Advertising

In physics, the Observer Effect theory tells us that observing a phenomenon necessarily and inevitably causes that phenomenon to change…

Dec 3, 2018

The Observer Effect — How Clicks Changed Advertising

Dec 3, 2018

Published in

AdInMo

How Dynamic In-Game Ads Change the Game

The value of native advertising lies in its adaptation of tradition. These ads bring the strengths of traditional (and more impactful)…

Nov 5, 2018

How Dynamic In-Game Ads Change the Game

Nov 5, 2018

Published in

AdInMo

Considering Simpson’s Paradox in Mobile Advertising

Benjamin Disraeli (British Prime Minister 1874–1880) is said to have coined the phrase “There are three kinds of lies: lies, damned lies…

Aug 28, 2018

Considering Simpson’s Paradox in Mobile Advertising

Aug 28, 2018

Published in

AdInMo

Surviving Gamescom

Those of us in the games industry and based in the Americas or Asia have probably attended GDC, but many of these folks I’ve spoken to…

Aug 14, 2018

Surviving Gamescom

Aug 14, 2018

Published in

AdInMo

Survey Says!

Our company, AdInMo, recently conducted a survey which asked a sample of 150 Millenials (19–35 years old) and Gen Zs (≤18 years old) living…

Jul 14, 2018

Survey Says!

Jul 14, 2018

Published in

AdInMo

Generation Games

We read headlines about Millennials and Generation Z (Gen Zs) daily, but many people are still not clear about the exact definitions of of…

Jul 14, 2018

Generation Games

Jul 14, 2018

Kristan Rivers

Kristan Rivers

CEO: AdInMo — Dynamic In-Game Advertising for mobile games, AR/VR and eSports; Previously @ParamountPics @Apple @iPlay; Mentor @lfsorguk @kodamaworld

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