The only thing that went wrong was the inevitable. Business always optimizes for where the money comes from, and advertisers weren’t in it for the public good. Which means they eventually got the better end of the deal, with the rest of us suffering through an experience that was necessarily compromised.
…fragmented measurement and performance reports that hardly offer a crystal clear, complete picture. TV Programmers are paying billions to have the rights to distribute all this amazing live content, and have also created brilliant app and fan experiences, all of this investment needs to be monetized and measured effectively.