On Wednesday of this past week I participated in my first Twitter Chat. In the interest of transparency, I’ll admit that I chose #BrandChat specifically because it best fit my work schedule this week. This chat turned out to be much more interesting and potentially useful than I ever would’ve anticipated. I will definitely make room in my schedule to participate in #BrandChat on a regular basis now.
In the graphic to the left I have listed each of the six questions asked of participants during the hour. In my text here, I will share some of my favorite answers as well as the more popular answers from other users who also participated in #BrandChat. I have transcribed these tweets word-for-word (imperfections and all) to give you a summary of how our chat went.
At the end of the day, customer satisfaction via social interaction will always be very important for brands to measure. Timeliness, honesty, transparency and knowledge can all help increase the rate of customer satisfaction. Technology will continue to change the way brands do business. Technological advances may affect how brands merchandise stores and use customer information for personalization. Major players seen doing well on the social scene: Amazon, Zappos, Wendy’s, Apple, Tarte (in my opinion) and Whole Foods.
So…Why will I be back to participate in #BrandChat again?
For me, #Brandchat was just the right number of users interacting. I was familiar with almost every participant by the end of the hour and felt comfortable replying to others’ tweets. Additionally, the questions covered a variety of brand- and social-related topics that could prove to be useful for me to be familiar with in the future. The balance of friendly interaction and information exchange in #BrandChat was the best I could have asked for in my first Twitter chat experience. I’m a proud BRANDido!
Never miss a story from Kristen Botica, when you sign up for Medium. Learn more