Customer Acquisition vs. Retention: A battle for DTC Brand Focus

Kristen DeCosta
Nov 5 · 8 min read

Customer acquisition and retention are in a constant battle for DTC’s focus. But which is actually more important? It’s a question a lot of DTC brands find themselves asking as they funnel limited resources into different efforts.

So let me start by saying: we’re talking about two sides of the same coin. You can’t run a successful DTC business without a…

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Kristen DeCosta

Written by

Head of Community @ Churn Buster ⚡️ Helping #DTC brands improve retention through authentic engagement. Host of Playing for Keeps 🎙World class dog mom 🤷‍♀️

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