Customer Acquisition vs. Retention: A battle for DTC Brand Focus
Nov 5 · 8 min read

Customer acquisition and retention are in a constant battle for DTC’s focus. But which is actually more important? It’s a question a lot of DTC brands find themselves asking as they funnel limited resources into different efforts.
So let me start by saying: we’re talking about two sides of the same coin. You can’t run a successful DTC business without a…

