This Unremarkable Book Sells 11,000+ Copies per Month

A case study and how you can do it too.

Credit: Victor Gladkov/Canva Pro license

For the past year or so, I’ve been obsessed with growing my publishing business.

To be clear, my goal is not to become a best-selling author or to write the next great American novel.

It’s to build a publishing company that sells a lot of books.

Selling a lot of books on Amazon comes down to 3 things:

1. Finding keyword phrase(s) a lot of people are searching for on Amazon that ALSO have a high sales conversion rate,
2. Creating a competitive product that is relevant to the keyword phrase(s) — so, good quality books are a must, and
3. Getting your book in front of people searching for the keyword phrase.

Oddly enough, this does NOT require you to be a well-known author or to have a large following on social media or an email list with thousands of subscribers.

Those things obviously help but are not a requirement for making a lot of book sales on Amazon.

In this post, I’m going to show you an example of a book that is doing these three things and selling more than 11,000 books on Amazon each month.